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Post by juthi5019 on Dec 5, 2023 6:28:51 GMT
In our case, the conversion would also be assigned to Picodi. Attribution model – First interaction Last interaction_attribution Attribution model – First interaction In this case, the conversion will be attributed to the influencer who initiated the funnel. It is worth distinguishing between interaction and click - interaction does not have to end with a visit to the page, but can only be a display. This model will work primarily for company image campaigns. As well as for new brands just entering the market.An image campaign is intended to initiate a path, and for new brands, the most important thing is to know where the customer found out about C Level Contact List the company. Attribution model – First click or visit First click or visit Attribution model – First click or visit Under this model, the conversion will be attributed to the Facebook Ads campaign that led our. Client to the website. Similarly to "First interaction", only points that initiate the path are taken into account, which is why this model will work well for image campaigns. Attribution model – 7-day share decline over time 7-day share decline over time Attribution model – seven-day share decline over time This is quite a complicated attribution model in which conversions are attributed only to points that occurred in the last seven days.
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